dream land coming soon . . .
Protecting Your Ideas
Australian designer Bettina Liano has trademarked her cross-stitching, while Sass & Bide registered a distinct design for their straight leg jeans.
It’s not enough to come up with ideas; these days, even names can be contentious.
Designers are turning to legal action to protect their intellectual property - but it’s not an automatic fix. In July, Sydney designer Katie Perry had a firsthand experience when she came up against a claim by pop singer Katy Perry through her US lawyers.
The local fashion designer had trademarked her name locally, but this didn’t deter the other party.
Continue Reading...Being Consulted for a Better Solution
"Some clients are a pleasure to work with, while other’s can be down right difficult. Some will trust your decisions and feedback as a professional, while other’s will shoot down every idea you have and only want it their way — but is their way the best way? What happens when you know there is a better solution to fit their needs?" Brian Hoff
Our answer? If they like what they have seen so far, then consult us in what is best for their business. If they are merely looking for someone to create their own ideas there are many out there who can do that. We are innovators, strategists for solutions - this is what we have included in our portfolio and what we love to work with. If they recognise the talent, instinct , expertise and creativity and if they would like to entrust their collateral on our proposals then they are our ideal client.
breaking away from the norm
REDESIGN PROCESSES
Redesign is not about changing the look. It’s about changing the product completely
Don’t start from design. Start from big strategic questions. Why do we do it and what do we want to achieve? It’s the designers who should ask these questions. Designers must be engaged in all aspects; the design must be coherent with strategy and content changes. Otherwise it will fail.
I have seen many ‘nice’ designs that didn’t raise the circulation. On the contrary, some of them almost killed the newspaper. Why? Because those were good designs for the wrong audiences.
This is the new role of the designer; to be in the process from the very beginning, from shaping strategy, to the very end, to micro typography. Give power to designers! Conscious designers,
that is.
This kind of redesign process, which is more holistic and engages many departments, can enormously motivate all workers. And boost results. That’s why we had such growth after redesign. We call it inner branding.
Design can change not only your product, but also your workflow, branding, and your company. It can change even you.
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