Protecting Your Ideas

Australian designer Bettina Liano has trademarked her cross-stitching, while Sass & Bide registered a distinct design for their straight leg jeans.

It’s not enough to come up with ideas; these days, even names can be contentious.

Designers are turning to legal action to protect their intellectual property - but it’s not an automatic fix. In July, Sydney designer Katie Perry had a firsthand experience when she came up against a claim by pop singer Katy Perry through her US lawyers.

The local fashion designer had trademarked her name locally, but this didn’t deter the other party.

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